Many services and processes nowadays are based on data analytics: finance markets, health services, marketing, risk management, predictive maintenance, and many others. Quite often, the use of data is focused on specific targets and goals — e.g., using specific data to calculate a score and propensity to take certain actions. And it makes sense in many cases. Yet, as we know, we can lose the big picture if we only focus on details. Could we use data better and more holistically to understand the world, human beings as a whole, or how different things impact each other?